A TEN TYPES OF INNOVATION APPROACH AT CV. GREENLIFE TIRTA SENTOSA

Abstract

Innovation plays an important role in improving business competitiveness, especially in the increasingly competitive herbal tea industry. This study aims to analyze the implementation of the Ten Types of Innovation and the Business Model Canvas (BMC) in the business development strategy of CV. Greenlife Tirta Sentosa. This research uses a qualitative descriptive method by collecting data through interviews, observation, and literature review. The results show that the company implements several innovation strategies, including network innovation through partnerships with online delivery platforms, structural innovation through the application of standard operating procedures, product performance innovation by developing various herbal tea variants, product system innovation through product bundling, channel innovation by utilizing online marketplaces, and customer engagement innovation through digital content curation on social media. The application of these innovations helps the company expand market reach, strengthen brand awareness, and improve competitiveness in the herbal tea industry.