Virtual Preaching Through The Use of Visual Communication Design (Semiotic Analysis of The Instagram Account @Ruangkerjo)

Abstract

The evolution of social media has driven the transformation of Islamic preaching (dakwah) toward adaptive visual approaches. This study analyzes virtual preaching strategies through visual communication design on the Instagram account @ruangkerjo using Roland Barthes' semiotics. A descriptive qualitative method was applied to 10 content samples (January-May 2025) through observation, creator interviews, and audience surveys. Findings reveal three dominant models: reflective-aesthetic (70% of content) using minimalist visuals and contemplative narratives; inspirational-monologue (20%) featuring literary quotes; and educational-monologue (10%) integrating Quranic texts with illustrations. Semiotic analysis demonstrates layered meaning construction: denotation (physical elements), connotation (cultural values like steadfastness in worship), and myth (ideologies such as "work as worship"). Surveys confirm 92% of audiences were influenced by the calm visual aesthetics, while 67% reported behavioral changes, including reinterpreting work through a spiritual lens. The study concludes that the visual-reflective preaching model effectively bridges Islamic values with youth digital culture through symbolic visuals and personal storytelling.